Hever - Israel's Biggest Consumer Club, Branding
Hever - Israel's Biggest Consumer Club
The “Hever Club” is the largest, highest-quality and leading member club in the country, which is the strongest purchasing power in every area of the market, offering the largest and most comprehensive selection of quality products. The club works for the benefit of its members – while taking advantage of the size and quality of the population – to receive maximum benefits in the areas of consumerism and services. About 100,000 households are members of the Hever Club.
Impact through Design
The purpose of the branding was to improve the proprietary nature of the “Hever” brand and its concept among the members, and to expand the use of the Club’s products and services. This is in light of the fact that dozens of additional consumer clubs have sprung up providing Hever members with a consumer alternative.
The creative solutions found expression in precise work on comprehensive product architecture, so that members were given services and products suitable for them in all areas of life. The branding process also included full graphic design language for all the various worlds of content, including color-coding – finance, insurance, consumerism, culture, leisure and service.
The palette of colors selected is as rich as that of the Israeli society which the company addresses. The handwriting font is retained so as not to damage the proprietary nature of the brand, and the name and appearance which have become the company’s trademark. All these were decided after holding a number of focus groups from the various populations of Club members.
