Shufersal, Investors Relation Communications
Shufersal
Shufersal is Israel’s leading retailer. The success of that first store, opened in 1958 in Tel Aviv, was leveraged into growth, resulting in the company’s current position.
Today Shufersal has hundreds of branches across Israel – from Kiryat Shmona in the north to Eilat in the south; an average of 2 million weekly customers and 1.8 million customer club members; and approx. 13,000 employees from every population segment, religion, and ethnicity in Israel.
The Company aims to provide high-quality and diverse solutions to all its customers, rewarding employment to its workers, and fair treatment for its suppliers.
Shufersal has a private label named “Shufersal”, which offers thousands of high-quality products at reduced prices.
Shufersal Online – to offer advanced high-quality solutions to its customers, the company operates an online store, which provides an end-to-end solution for the public’s growing need for such service.
Shufersal invests major resources and efforts to ensure that its customers have the best shopping experience possible, from placing the order to the delivery of their purchases, with emphasis on aspects such as: technology, logistics and customer service.
Impact through Design
How to connect between on-line and off-line in design? How to emphasize the company’s leading status in the digital world? The answer to these questions is, of course – with the help of design tools. The use of the design language, from fonts through colors, up to photographs in the brand’s spirit, all transmit the message – “Shufersal”. The red color was selected to star in the headings. The pages of figures were clean and clear to investors. The share figures and financial data were also adapted to the brand’s visibility. The design emphasized Shufersal’s leadership in all fields. One year later, the design also expressed the integration of pharma and food in the building of images from all worlds.
