Threads of Innovation - Branding Innovation in Delta Galil

Delta Galil

Delta Galil Industries is a manufacturer and marketer of private label apparel for men, women and children. Delta Galil sells products in collaboration with the biggest retailers in the world, under both licensed and proprietary brands. Delta Galil’s principal proprietary brands are: Delta, Schiesser, Karen Neuburger, Nearly Nude, Eminence (including Athena and Liabel) and 7 For All Mankind.

Delta Galil has over four decades of traditional and uncompromising excellence in manufacturing, marketing and service. Its leading technology, design and premium fabrics have earned the company its place as a recognized leader in the global fashion industry. Delta Galil is uniquely positioned as a supplier of innovative fabrics, in light of its vertical capabilities from concept to production.

Delta Galil is a public company, traded on the Tel Aviv Stock Exchange since 1982 (TASE: DELT) and on the OTC Markets Group since 2008 (OTCQX: DELTY)

Impact through Design

Delta has initiated a new program, offering startups a 6 months course, where they will work with key decision makers in Delta Galil to shape their product-market fit and develop a clear roadmap from PoC to scale-up. At the end of the program, they will present their collaboration to Delta Galil’s senior management, partners, and clients, at a grand showcase event at Delta Galil’s Headquarters in New York.

For the recruitment campaign we designed a leading logo, composed of the figures 2020, in which each zero consists of a coil of thread.  Alongside it – clean typography for the name of the campaign:  “Threads of Innovation”.  The whole appearance shows visuals connected with the brand.  The color palette is based on the company’s dominant greens.  In addition, the design included landing pages, Facebook banners, advertisements in designated places and direct mailing via entities in the company.

עיצוב אתרים תדמיתיים
דלתא גליל - מיתוג
מיתוג חדשנות בדלתא
ליווי סטארטאפים בתוכנית Threads of Innovation

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