ZOOZ Branding
ZOOZ
Zooz is a technology company that provides a payments platform designed to help merchants maximize their payments performance.
It offers the flexibility to connect with multiple financial institutions, seamlessly integrating acquirers, e-wallets and alternative payment methods, and intelligently routing transactions among acquirers. Zooz consolidates and analyzes all payment data to provide valuable information to merchants, enabling them to personalize customer experiences online and in-store.
Zooz is the partner of choice for any business seeking to extend reach, reduce decline rates, increase revenues, maintain strong customer relationships and meet the challenges of the dynamic global market.
Impact through design
Without impairing the proprietary nature of the brand, we revised the logo, and made it more dynamic, visionary and flexible, which is what the company has become. Throughout the design, we have used not only direct visual language, but also a direct and business-like tone of speech. The graphic concept was based on colors, visuals and conversations with people we encountered in the field.
The design of product sheets, the company’s profile and solutions sheets were consistently based on rich colors derived from theme pictures from the field and test cases.
