ADAMA Online Sustainability Report

ADAMA

ADAMA is a global leader in crop protection, providing solutions to farmers and customer around the world to combat weeds, insects and disease, helping the crops grow.

ADAMA keeps things simple because they understand how hard this business is. But it also knows that farming is more than just a business – it’s a way of life.

With a company culture that empowers our teams to listen to farmers and ideate from the field, and a comprehensive portfolio of active ingredients, ADAMA is uniquely positioned to deliver a vast array of distinctive mixtures, formulations and high-quality differentiated products that meet the needs of local farmer and customer. With world-class manufacturing facilities and formulation centers, state-of-the-art R&D and a passionate team of 8,000 people, we serve customers in over 100 countries, thus ensuring strong and healthy yields to feed growing populations and support an economically viable and thriving agricultural community.

ADAMA has a heritage going back more than 70 years, and today is a distinctive member of the Syngenta Group – the world’s largest agricultural inputs company, serving farmers across the globe. ADAMA is traded on the Shenzhen stock exchange with sales of $4 billion in 2019.

Impact through Design

Designing a website corporate responsibility report is not the same as designing a printed one. In the case of a printed document, one has to think about the reader’s experience – holding and turning the pages; when designing a corporate responsibility website one must take the media into account, understand it, design a user experience and leverage the possibilities inherent in using links to external sources in order to enrich the reader.

We started by characterizing and constructing an information hierarchy. The challenge was to organize a lot of data from different content worlds – environmental, social and economic, along with links to the SDG world and regulatory content. At the same time, we had to maintain the brand language and build the report site within ADAMA’s main site, which does not run on the WordPress language.

A precise characterization created a clear hierarchy and order. Simple design supported the company’s focus conceptually. The infographics helped the reader absorb knowledge about the company. Some of the graphs that were inserted were dynamic and some were displayed as images.

We believe that we have brought the company closer to its stakeholders by making the knowledge, data and stories accessible through the design.