InnovoPro Branding


InnovoPro is committed to bringing unique plant-based protein ingredients to the global food market in order to create nutritious, tasty, safe, and sustainable food products.

With an excellent nutritional profile, “free from” properties and wide usability in the food industry, InnovoPro’s chickpea protein is the best choice for the growing plant-based protein market.

InnovoPro was founded by Dr. Ascher Shmulewitz, an experienced innovator and investor, and has made considerable progress in developing chickpea proteins and other chickpea ingredients.

InnovoPro has been recognized as an innovator of disruptive technology in the food industry.

Impact through Design

Every revolution begins with a vision and tasks, with a work plan and a determined team.  The components of visibility and appearance were like the ingredients of cooked food.  We took information – represented by blue colors and pictures of the laboratory, added nature – translated into the green of plants, and for the finishing touch – we spiced it with the brown of chickpeas.  The result obtained was something crisp, fresh and new.   The logo was also built in this spirit, including typography and icon, and the whole language was designed to be clean, precise and scientific, emphasizing the company’s fresh and innovative technology.

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