As a global fashion corporation, Delta examines human physiology, the body’s interaction with various fabrics, and consistently considers different design needs according to changes in lifestyle. At the same time, of course, the company pays strict attention to the wearer’s comfort.
The slogan “Celebrating Creativity” is expressed in the choice of photographs and the enormous format. The work shows the Beersheba Ballet Company wearing a variety of Delta products and moving naturally and creatively, as only dancers can. The concept of their movement transmits just that: naturalness, flow and comfort alongside creativity, due to the very fact of their being such talented dancers.
The unique format enhanced the experience. Sheets sized 34/38 cm enabled the spatial play of photography and typography, so much so that it gave the feeling of the dancers leaving the paper. Infographics, the use of graphs, pictures and global data, were designed to transmit power and focus.
The booklet reached interested persons packed in a roll made of brown recycled paper as a personal gift, which could not be ignored. Respect and space, both conceptual and physical, were given to the report’s importance to the company. The design created impact.