PharmaTwoB
PharmaTwoB
Pharma Two B is a clinical-stage pharmaceutical company that is developing differentiated and value-added products, based on previously approved drugs. Its aim is to improve efficacy, safety and delivery profiles with the goal of increasing clinical value and decreasing the timeline to regulatory approval.
Pharma Two B is led by a highly experienced team, supported by prominent scientific and clinical key opinion leaders, and backed by a dedicated group of investors.
Impact through Design
Adopting the patients’ point of view turned attention to the daily problems they encounter, and raised a much more empathetic approach to the presentation of materials and marketing. The problems were taken from a range of populations and age-groups in various situations at home and at work, and were integrated throughout the design of the website. In addition, infographics were designed in a medical look and feel.
